In an alternate world The great Koco empire is celebrate their monthly event Black Friday, where the contestants have only one rule. Get every ingreedient on their list even if by force so no one could get it before you. How long can you last in a death battle where the prizes could change your life forever.

Kevin Black, a rejected marine soldier joins the game to change his life wealthier, but he realizes the brutality and the depressing life of the winners, and the secret project that the government is planning that could create a brutal war on the planet.